USA - Never Tie your Laces Again
Mariquel Waingarten and Gastón Frydlewski love sneakers but hate shoelaces. Those pieces of string just get in the way. The two lovers who left home in Argentina and moved to New York City, with an idea that would change the world of sneakers forever. HICKIES lacing system have take sneakers to the next level with its maximum customization; tightness, comfort, security, and color.